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178
178
The Story of 178

Tall was never the problem.
The pants were.

Growing up tall shouldn’t mean accepting that your clothes will always look like they shrunk in the wash. For years, finding a pair of trousers meant an inevitable compromise. If the waist fit, the hem hovered awkwardly above the ankle.

Discover the first drop →

The fashion world didn’t design long pants for you, so we did.

Most pants are designed around standard proportions, leaving tall women with hems that still fall short. We built 178 around height from the very beginning — with longer inseams and proportions intentionally designed for women 170–190 cm.

Meet the Founder

Sarah Hatouka

178 cm is my height. It’s the number that dictated my wardrobe choices my entire life.

Founder Sarah Hatouka created 178 out of personal necessity. The brand name is a tribute to that exact height — a constant reminder of who we are designing for. It’s not a petite brand. It’s not a ‘standard’ brand. It is an unapologetic dedication to tall women.

The industry standard inseam is 72–74 cm. For a woman over 170 cm, that is a cropped pant. We were tired of rolling down hems, unpicking seams, or paying for custom tailoring just to own a basic staple.

Sarah Hatouka
178

Built around height.

Sizing begins with height rather than treating length as an afterthought. Our framework ensures the knee placement is correct and the waist sits exactly where it should.

178

Built for real life.

Relaxed linen trousers designed to actually reach the shoe. Breathable enough for the Amman summer, thick enough to hold a tailored shape.

170–190
01

Find Your Height

Our sizes span from S1 (170–175 cm) to S4 (186–190 cm). Find where you fall.

02

Choose Your 178 Size

Select the exact height bracket designed for your proportions.

03

Wear Pants That Actually Reach

Finally experience a true wide-leg drape with an inseam up to 84 cm.